Final Presentation: Digital Newsletter

Welcome to Tambo

Did you, growing up, have a small corner store that you loved going to? In 2015, in Peru, the concept of corner stores or bodegas was forever revolutionized: Tambo came to life. In case you were wondering, the word Tambo, which comes from the Quechua language , was an Incan structure that contained several supplies. Taking this into a 21st-century scenario, the founders of the Tiendas Tambo have adapted the original definition into a chain of convenience stores like 7-11 , currently running in Lima, Peru. Just to provide you with a little context , convenience stores in Lima have kept a traditional, old-school vibe. It is common for families and individuals to go to the small corner store in the block and buy some daily products. At the same time, big and medium-sized supermarkets have grown and made their way into the market, especially in the past 20 years. This enduring change in the supermarket industry in Li...

(Social Media Monitoring Presentation Pt. 1) Avenged Sevenfold and The Stage

Background "It’s pretty much completely aggro. It goes in all sorts of aggressive directions and melodic directions". This was one of the first times that a member of Avenged Sevenfold commented on The Stage back in December 2015. On October 28, 2016, under almost unpredictable circumstances, the band revealed The Stage to the world. Avenged Sevenfold, also known as A7x, is a Heavy Metal band that started back in 1999 in California. To this date, A7x has released seven studio albums , with The Stage being their latest release. Setting up The Stage From a marketing perspective, The Stage is Avenged Sevenfold's product. What made this product release stand out was its departure from a traditional album release style . A7x decided to release The Stage almost unexpectedly , without giving many details prior to its release. "We just really didn't tell anyone, we didn't tell family members, or good ...

Microsoft: An Incomplete Change

Have you ever changed? Was it easy? Li and Bernoff describe the importance of preparing for organizational change and transformation in the context of interactions with customers, or the groundswell . Before Satya Nadella became the new CEO of Microsoft in 2014, the company was seen as not being able "to connect with the new generation of users" . Nadella became CEO to lead an internal change effort to better connect Microsoft employees to its customers. After four years, many argue that Nadella has made Microsoft feel "like a different Microsoft" . Nadella has attempted to bend the company's structure. He believes that this will keep customers and employees in tune with each other . Is the change effort complete? Li and Bernoff indicate that "when you're tapped into the customer community you get feedback quickly". Organizational innovation is better with the help of customers. Under ...

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