Final Presentation: Digital Newsletter

Welcome to Tambo

Did you, growing up, have a small corner store that you loved going to? In 2015, in Peru, the concept of corner stores or bodegas was forever revolutionized: Tambo came to life. In case you were wondering, the word Tambo, which comes from the Quechua language , was an Incan structure that contained several supplies. Taking this into a 21st-century scenario, the founders of the Tiendas Tambo have adapted the original definition into a chain of convenience stores like 7-11 , currently running in Lima, Peru. Just to provide you with a little context , convenience stores in Lima have kept a traditional, old-school vibe. It is common for families and individuals to go to the small corner store in the block and buy some daily products. At the same time, big and medium-sized supermarkets have grown and made their way into the market, especially in the past 20 years. This enduring change in the supermarket industry in Li...

(Social Media Monitoring Presentation Pt. 2) Avenged Sevenfold and The Stage

Just a few weeks ago, we dove into The Stage , an album released by Avenged Sevenfold (A7x) in 2016. From a marketing perspective, where we treat a band as a brand and an album as a product , this was a unique, non-traditional album release because it was released without much promotion . Lets briefly re-visit some of our findings: Pre-release 1. The band gave a fake album name and release date a few days before they released The Stage. This had fans talking about the new album without having to disclose further details. 2. A week before The Stage was released, A7x announced a special live streamed event on October 27th, 2016, the same date that the album was released. As thousands watched the live streamed performance, Avenged Sevenfold was scheduled to secretly release the full album right after the show. Post-release 1. A7x transformed The Stage into The Stage Experience . Throughout 2017, the band released seven songs that were digitally a...

(Social Media Monitoring Presentation Pt. 1) Avenged Sevenfold and The Stage

Background "It’s pretty much completely aggro. It goes in all sorts of aggressive directions and melodic directions". This was one of the first times that a member of Avenged Sevenfold commented on The Stage back in December 2015. On October 28, 2016, under almost unpredictable circumstances, the band revealed The Stage to the world. Avenged Sevenfold, also known as A7x, is a Heavy Metal band that started back in 1999 in California. To this date, A7x has released seven studio albums , with The Stage being their latest release. Setting up The Stage From a marketing perspective, The Stage is Avenged Sevenfold's product. What made this product release stand out was its departure from a traditional album release style . A7x decided to release The Stage almost unexpectedly , without giving many details prior to its release. "We just really didn't tell anyone, we didn't tell family members, or good ...

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