Final Presentation: Digital Newsletter

Welcome to Tambo

Did you, growing up, have a small corner store that you loved going to? In 2015, in Peru, the concept of corner stores or bodegas was forever revolutionized: Tambo came to life. In case you were wondering, the word Tambo, which comes from the Quechua language , was an Incan structure that contained several supplies. Taking this into a 21st-century scenario, the founders of the Tiendas Tambo have adapted the original definition into a chain of convenience stores like 7-11 , currently running in Lima, Peru. Just to provide you with a little context , convenience stores in Lima have kept a traditional, old-school vibe. It is common for families and individuals to go to the small corner store in the block and buy some daily products. At the same time, big and medium-sized supermarkets have grown and made their way into the market, especially in the past 20 years. This enduring change in the supermarket industry in Li...

(Social Media Monitoring Presentation Pt. 2) Avenged Sevenfold and The Stage

Just a few weeks ago, we dove into The Stage , an album released by Avenged Sevenfold (A7x) in 2016. From a marketing perspective, where we treat a band as a brand and an album as a product , this was a unique, non-traditional album release because it was released without much promotion . Lets briefly re-visit some of our findings: Pre-release 1. The band gave a fake album name and release date a few days before they released The Stage. This had fans talking about the new album without having to disclose further details. 2. A week before The Stage was released, A7x announced a special live streamed event on October 27th, 2016, the same date that the album was released. As thousands watched the live streamed performance, Avenged Sevenfold was scheduled to secretly release the full album right after the show. Post-release 1. A7x transformed The Stage into The Stage Experience . Throughout 2017, the band released seven songs that were digitally a...

Fortnite, A New Gaming Hope

Christmas 1997. My father was coming back from an overseas trip. Little did I know I was about to play my first video game: 007 GoldenEye for the Nintendo 64 . There has been a select amount of video games which many of us consider to be personal "life-changers". 41 days into this year, 2018 has given us a new, fresh breath: Fortnite Fortnite is a free, online, third-person shooter released by Epic Games in July 2017. Eight months later, the game, which is still in early access, has turned into one of the most popular video games in the industry with over 45 million players . What makes Fortnite successful? Responsiveness. Since the game launched, Epic Games has kept us posted throughout different social media platforms such as Twitter , Reddit , Youtube , Facebook , you name it. Not only have they kept us informed, but their developers respond to our suggestions . Cross-Play. PC, Xbox One, and Playstation 4 users can all play in the same servers, at the s...

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