The Sense8 Community Survived Together

Do you have a favorite TV or Netflix show and wish it never ends?

On June 1st, 2017, many Netflix and Sci-Fi fanatics were shattered after Netflix decided to cancel Sense8. However, 28 days later, it was announced that Sense8 fans would receive a two-hour finale in 2018.

What happened?

If you have not heard of Sense8, it is a two-season Sci-Fi show released on Netflix back in 2015. It has generally favorable reviews from critics and users.

Charlene Li and Josh Bernoff describe online forums for supporting passions, such as movies or series, as a "form of a powerful, collective, impossible-to-ignore action". This action brought Sense8 back to life.

Between June 1st and June 29th, fans from all over the world joined together through Twitter, Netflix, Change.Org, Buzzfeed, and several fan groups in a distinct unified effort to bring the show back.

And it happened.

In an official tweet, the production team confirmed that a two-hour finale would happen for all the fans.

Expectedly or unexpectedly, as indicated by Li and Bernoff, Sense8 fans buzzed about the cancellation, built and consolidated passion. Sense8 fans led Netflix and the producers into giving them an end to the show they love.

We do not know the exact 2018 release date for the grand finale. What we can observe is that hashtags such as #BringBackSense8 and #RenewSense8 continue to be used like when they first emerged in June 2017.

The Sense8 community continues to buzz.

From a marketing perspective, there is much we can learn about the Sense8 phenomenon. Whether Netflix was expecting this strong fan-led reaction or not, they listened, supported, and talked.

As mentioned by Li and Bernoff, it is important for us to support and listen to our subscribers. It is important to talk to our community members and find out what is working and what is not.

The Groundswell has spoken. The producers have listened.

The Sense8 community Survived. Together.

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